Ten Ideas for Easter Follow-Up

For first-time visiting families, don’t let all the effort and energy you put into making Easter special go to waste. Keep the conversation going and encourage them to return by using a follow-up plan that makes them feel seen and valued.

Your Easter follow-up plan should focus on personally reconnecting with families, addressing outstanding questions, sharing information about participation in your children’s community, highlighting upcoming events like VBS, and detailing volunteer opportunities.

Here are ten ideas to include in your follow-up plan.

1. Use the “First Time Check-In Report” to easily track new and visiting families. The report is in the KidCheck comprehensive report library. It details the children and guardians who have checked in for the first time by date and includes the guardian’s contact information.

2. Get personal with a handwritten thank-you note, follow-up email, or form letter, and be sure to sign it. Address the salutation to the family’s name, and include your contact information for further conversation.

3. Direct families to additional resources like your website, social media, and newsletter or announcement sign-ups. This will help them gain more insight into your children’s program and ways to connect.

4. Implement a brief “first-time” visitor survey containing no more than five questions, which can be mailed back or completed online. This approach encourages new visitors to feel that their input is valued and provides useful feedback. If the survey card is to be returned, include a self-addressed, stamped envelope.

5. Send a note directly to the child, and depending on their age, consider including a small keepsake, such as stickers, a bookmark, or something to color—anything that reminds them of their first visit. The child’s letter should be signed by the person they interacted with the most.

6. Offer to connect new families with a family that has been part of your program for some time. This will allow them to ask questions freely and understand what to expect when participating in the children’s community. It will also help new families build relationships more quickly, which is an essential step in connecting them to your program.

7. Schedule a second follow-up text message within an appropriate timeframe. Again, offer to address any outstanding questions, connect them with another family, or share information about an upcoming children’s event.

8. If you still haven’t connected on the third attempt, email them and invite them to return. Continue to share about upcoming events and links to program resources and answer any outstanding questions.

9. Keep any promises that have been made. Your response is your reputation.Whether it’s to meet them in person, send information, or get them connected, it’s always best to follow through.

10. Be diligent, and if no contact has been made after three attempts, resist the urge to give up. If you stay consistent, you’ll be amazed at the results.

Click here to learn more about the benefits of using secure mobile Express Check-In, children’s and youth check-in, and volunteer scheduling to help manage your Easter event.

For more safety information, subscribe to the KidCheck blog or connect with us on X, Facebook, Pinterest, Instagram, and YouTube.

Explore additional KidCheck features for existing software editions.

Photo by Nick Fewings on Unsplash